Posted by: youngragingbull | May 17, 2013

Yahoo considers buying Tumblr for $1 billion: reports

Yahoo Inc. is reportedly in talks with Tumblr to acquire the social blogging website for as much as $1 billion, Adweek reported late Thursday, citing several sources familiar with the discussions.

Adweek stated that Tumblr is well-suited for brand advertising, therefore attractive to Yahoo, while the blogger Website has been “looking for a liquidity event,” citing one source.

Big ad sales via Yahoo could help Tumblr ramp up its sales and expose it to new customers, according to the report.

While talks continue between both parties, a deal may be announced as soon as the weekend.



  1. What kind of cash is Yahoo! sitting on right now?

  2. As of 03-31-2013 approximately $3 billion+

  3. UPDATE: The acquisition is now pegged at $1.1 billion. Yahoo’s board is to meet Sunday to vote on the deal.

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