Back in November, Microsoft and News Corp. were in talks to essentially bring down Google’s share of the search engine market. Now it appears Microsoft is in talks with Apple to bring that share down even further.
According to a report by BusinessWeek, Apple is apparently in discussions with Microsoft to make the software giant’s Bing search engine the default option on the extremely popular iPhone. The move would push Google’s search engine out of the coveted spot.
The report suggests that Microsoft may be willing to share a higher portion of its mobile advertising revenue than Google is, or dish out a larger flat annual fee to make the deal happen.
The report also said that Microsoft may be lobbying to make Bing an alternative option on Apple’s Safari browser for Mac users. They currently have a choice between Google or Yahoo search.
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